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- Media Buyer- PPC - Upwork
- Short Tutor on Google Tag Manager and Google Ads - Upwork
- Youtube Giveaway, Contest and email Marketing. Gleam.io software preferred - Upwork
- Digital Marketing Manager - Upwork
- Paid Media Expert - Upwork
| Posted: 22 Jul 2022 01:49 PM PDT Freelance Media Buyer - Focus on Paid Search In this role, you should be well-versed in principles of Pay Per Click Marketing (PPC). You should also be analytical and good with numbers. You should have experience buying media on paid social as well as optimizing and reporting on campaigns. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI) and return on advertising spend (ROAS). Key Functional Areas of Responsibility Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads and other search platforms for a variety of clients. Participate in forming effective paid search strategies. Participate in strategy, execution and reporting on paid social campaigns. Be involved in keyword selection and audience targeting, manage the creation of large keyword lists and maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Write effective ad copy and provide ad copy for client review prior implementation. Familiarity with A/B testing and different ad types. Experience with Display advertising (GDN) tactics preferred Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Maintain partnerships with PPC ad platforms and vendors Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance across the major search channels. Communication to team and management on project development, timelines, and results. Provide oversight and work closely with the other team members to meet client goals. Produce reports for management (e.g. dashboards and performance reports) Attend weekly status calls with clients and provide up-to-date and relevant information directly to the Account Manager and client/client team Agenda creation -Provide weekly insights, updates + recommendations for clients' PPC program Professional Competencies Passion for Search and internet marketing. Outstanding ability to think creatively, and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications No less than 5 years experience in Paid Search Marketing (PPC). 2-3 years experience managing & reporting on paid social campaigns Search Engine Marketing (SEM) experience a plus Proficiency in MS Excel, PowerPoint, and Word. Keynote also preferred Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc). Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. AdWords / Bing certification strongly preferred. BS/BA degree preferred. Posted On: July 22, 2022 20:49 UTC Category: Social Media Marketing Skills:Copywriting, Pinterest Ads Manager, Facebook Ads Manager, Shopify, Email Campaign Setup, SEO, Content Creation, B2C Marketing, Content Editing, Google Ad Manager, Social Media Management Location Requirement: Only freelancers located in the United States may apply. Country: United States click to apply |
| Short Tutor on Google Tag Manager and Google Ads - Upwork Posted: 22 Jul 2022 01:29 PM PDT Hi this is a short one, hopefully half an hour, but definitely no longer than one hour. I manage Google ads for a company, and I need ZOOM help setting up and confirming Google Tag Manager is connected to Google ads and conversions are tracked. I've done this before, but it's been a few years, and I've even started it in this current case. But, it's very confusing and I want a little more clarity on how to set up the tag manager to measure clicks and conversions and connect it to Google ads. Hopefully both these screen shots will look familiar. Who knows, I might need additional help managing and optimizing Google ads moving forward. Hourly Range: $100.00 Posted On: July 22, 2022 20:29 UTC Category: Data Analytics Skills:Google Tag Manager, Google Ads, Google Analytics, PPC Campaign Setup & Management, Search Engine Marketing, Pay Per Click Advertising Location Requirement: Only freelancers located in the United States may apply. Country: United States click to apply |
| Youtube Giveaway, Contest and email Marketing. Gleam.io software preferred - Upwork Posted: 22 Jul 2022 10:03 AM PDT We need an exceptionally tech-savvy and professional marketer who will help us do giveaways and contests to promote our diabetes book and diabetes supplements via our youtube channel, preferably via gleam.io. I have employed and used the same Upwork contractors for over two years. If you can blend in the team you may have long-term steady work. sugarmds.com and our youtube channel is SugarMD. We expect outstanding communication and availability outside business hours since this is a remote job. Thanks Hourly Range: $30.00-$50.00 Posted On: July 22, 2022 17:03 UTC Category: Other Digital Marketing Skills:Lead Generation, ClickFunnels, Marketing Automation, Google Ads, Search Engine Marketing, Amazon, YouTube Marketing, LinkedIn Plugin, PPC Campaign Setup & Management, Amazon PPC, Ebook, Book Marketing, Campaign Management, Advertising Location Requirement: Only freelancers located in the United States may apply. Country: United States click to apply |
| Digital Marketing Manager - Upwork Posted: 22 Jul 2022 06:59 AM PDT Quotient Sciences is hiring a full time Digital Marketing Manager. Location: US ~ Homebased with some travel to company office in Philadelphia, PA Type: Full Time Full job description can be found on our website: (link removed) Reporting to the Director of Digital Marketing, the Digital Marketing Manager provides results-driven recommendations that improve the efficacy of global Quotient Sciences websites in driving commercial lead generation while elevating the presence of the Quotient Sciences brand globally and across digital channels. The Digital Marketing Manager works within the marketing department to help with initiatives including but not limited to: management of digital advertising plans with Google/Bing PPC, third parties, directory listings; and management of web metrics reporting, management of Quotient Sciences website, UX/UI enhancements, web content optimization/SEO, web content management, live chat and other web tools. This is an exciting opportunity for a data-driven marketing professional who is passionate about digital marketing and marketing technologies to join a growing team. Main tasks and responsibilities: -Create and manage PPC programs with Google and Bing -Plan content for and execute annual digital advertising programs with third parties -Report on digital ad performance, identifying actionable plans for improvement -Partner with Director of Digital Marketing on the creation of a website roadmap to ensure ongoing improvements to Quotient Sciences’ websites and related technologies -Lead all web production activities including editing and building web landing pages and forms, uploading and maintaining current versions website content -Partner with internal and external web development, IT and other teams to troubleshoot and resolve website technical or performance issues -Conduct on-site and off-site SEO audits to identify opportunities and resolve issues -Manage a routine website quality audit (QA) review and maintenance schedule to proactively find and resolve website content and technical issues -Manage live chat program, including reviewing and testing playbooks to drive better user experiences and user journeys through the website -Implement and document consistent processes for the Company’s web CMS and tools -Plan and execute content tests, experiments and enhancements using heat mapping, A/B testing and other tools to improve SEO, lead generation, and user experience -Perform ongoing keyword research including optimization, discovery, and expansion of keyword opportunities -Devise and execute methods to track, report, analyze and improve SEO performance -Act as an internal expert on Google Tag Manager and Google Analytics, staying up to date on latest capabilities, trends and best practices -Track digital marketing performance and identify critical conversion points and drop off points in the digital marketing funnel to optimize user journeys About our company: We are a drug development and manufacturing accelerator providing integrated programs and tailored services across the entire development pathway. Cutting through silos across a range of drug development capabilities, we help biotech and pharma customers save precious time and money in getting drugs to patients. As a growing and successful business, we employ more than 1,100 talented individuals globally, located at state-of-the-art development, manufacturing and clinical facilities in the UK and USA. Hourly Range: $30.00-$60.00 Posted On: July 22, 2022 13:59 UTC Category: Other Digital Marketing Skills:PPC Campaign Setup & Management, SEO Audit, Web Analytics, Marketing Strategy, Campaign Optimization, Campaign Management, Website, Website Audit, Website Content Location Requirement: Only freelancers located in the United States may apply. Country: United States click to apply |
| Posted: 13 Jul 2022 07:39 AM PDT Greetings, We are a website development company looking to bring our client marketing in-house for the first time. We've built a large client base providing branding, web design, web development, and ADA WCAG 2.1 AA Compliance. Now, we are looking for a PPC expert to hit the ground running with for several clients. The ideal candidate has extensive experience with paid ads on Google, Youtube, Facebook, and LinkedIn. As the Paid Media client list grows, you will also be tasked with overseeing other freelancers that are assisting you in completing tasks. If you are experienced and looking to help build a robust marketing team, please consider applying! Hourly Range: $30.00-$60.00 Posted On: July 13, 2022 14:39 UTC Category: Other Digital Marketing Skills:Paid Media, Facebook Advertising, Marketing Audit, Conversion Rate Optimization, Google Ads, Internet Marketing, Social Media Marketing, Campaign Management, Marketing Strategy, Retargeting Location Requirement: Only freelancers located in the United States may apply. Country: United States click to apply |
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