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Strategic Updates for Real Estate Websites - Upwork

Posted: 15 Jul 2022 05:57 PM PDT

Looking for website updates on thesocalhome.com, need to improve the page, and SEO for Google AdWords.

Looking for website updates on thesocalhome.com, need to improve the page, and SEO for Google AdWords.

Hourly Range: $50.00-$150.00
Posted On: July 16, 2022 00:57 UTC
Category: Search Engine Optimization
Skills:Technical SEO, Content SEO, Google Analytics, Google Ads, Real Estate, WordPress, Web Design, SEO, Lead Generation, Graphic Design
Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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Magento 2 Extension/Module: Pop-up Modal when Visitor Comes from Specific Referrers - Upwork

Posted: 15 Jul 2022 03:14 PM PDT

I need a Magento 2 extension or module that will trigger a pop-up modal window when a visitor comes from specific referrers.

Purpose of this solution: A visitor will search for something in Google or one of the other search engines (PPC and Organic). The search engines will display the results, and in many cases they will display a "similar" product, not "exact". When the customer clicks through the product ad or organic result, they arrive on the product detail page. Many times the visitor will not verify compatibility of the product the search engine recommended. They buy the item and later need to return it since it was the wrong item. We want the modal to appear when the visitor clicks through from say a Google Shopping Ad (Referrer: Google/CPC) which displays a message to the visitor to verify compatibility of the product and product return limitations.

Features (required):

- Referrer list must be easily edited by store admins. Text file via FTP is alright, but prefer simple interface from within Magento admin.

- Referrer Keyword (Variable) insertion in the modal messaging. We want to be able to have the message dynamically insert the Referrer name in the modal text. For example:
Keyword Tag -- "It looks like you found us on [[referrer]]. Please be aware... "
Final Text -- "It looks like you found us on Google. Please be aware... "
*** This is not an absolute requirement, it would be nice. ***

- Messaging that appears in the Modal should be an editable BLOCK from within the Magento admin.

- There will be Many Referrers to One Modal Message.

- Once visitor dismisses the modal, it shouldn't re-appear until their next visit to the website assuming they have come from one of the referrers on the new visit.

- We are using the Porto theme.

- Re-use built-in modal window functionality from Porto theme or native Magento (where applicable). I prefer to reduce adding any extra code, including JavaScript if possible.

It must be compatible with Magento 2.4.3 and later.

I only put a budget amount in because I'm required to. Please price it at what it will actually cost to get a fully tested and bug-free solution.

Budget: $150
Posted On: July 15, 2022 22:14 UTC
Category: Ecommerce Website Development
Skills:Magento 2, PHP, JavaScript, jQuery, HTML5
Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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Performance Marketing Expert - Upwork

Posted: 15 Jul 2022 12:45 PM PDT

This position is for a long term role within our growing franchise company!

•Responsible for performance of all acquisition and lead generation strategies
• Ensure we continue to grow within our existing markets as well as help pave the way to take positions in new markets
• Lead  media planning to drive efficient acquisition and push the envelope for new opportunities
• Build and maintain multi channel lead generation campaigns
• Continuously seek to improve our conversion funnel performance
• Lead performance marketing strategy across paid search, paid social, display advertising, email marketing, and community management
• Optimize acquisition campaigns by analyzing market trends and testing new targeting segments
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Conduct experiments and analysis to produce reports and insights across acquisition channels
• Advocate for and be a role model of the Growth Marketing Team to influence wider marketing priorities and product and technology roadmaps
• Consolidate communications from key players including franchise partners, vendors, and agencies to streamline the marketing workflows
Requirements and skills
• Demonstrable experience in marketing together with the potential and attitude for learning
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools and tracking protocol
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement


Posted On: July 15, 2022 19:45 UTC
Category: Digital Marketing
Skills:Marketing Strategy, Internet Marketing, Google Ads, Facebook, Social Media Marketing, Campaign Management
Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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Digital Marketing Specialist - Upwork

Posted: 15 Jul 2022 11:34 AM PDT

We are searching for a Digital Marketing specialist to handle our Attribution / PPC / Retargeting efforts as well as measure site performance and conversions for the campaigns.

The ideal candidate will be able to collaborate with the management team to create a strategy to increase site traffic and sales. The candidate will be able to create KPI's and provide regular feedback on performance and adjustments being made to address lagging areas or improve on current results.

Responsibilities
- Analytics Integration and configuration to capture the entire customer journey.
- Reporting for attribution on the traffic sources down to the client level and their known attributes (ad/campaign/new or existing/ etc)
- Taking guidance from sales and leadership on key ads and products to target
- Locating and working with 3rd party designers for ads and landing pages
- Refining of advertising ads and or strategy to improve performance
- Creating retargeting criteria and working with devops to ensure correct pixels are shown to the correct audience based on their journey progress.
- 3rd party service identification and integration when needed for data aggregation, click fraud monitoring and so forth.
-Budget adjustments for campaigns based on performance, scale and or testing runs.


This is a full time 40 hour gig. 8am - 5pm EST Preferred. Minimum of 4 hours overlap is required (i.e. 8-12 or 1-5 EST would work)

In your proposal, please outline the following:

1. Experience in a similar role.

2. Tools that you use to execute marketing activities.

3. Why you feel you are the right fit for the job.

4. Confirm your available hours for the position.



Posted On: July 15, 2022 18:34 UTC
Category: Digital Marketing
Skills:SEO, Search Engine Marketing, Paid Media, Email Marketing, Budget Management, Conversion Rate Optimization, Facebook Advertising, Text Ad, Display Ad, Mobile Advertising, LinkedIn, Bing Marketing, Google, Twitter, Mailchimp, HubSpot, Google Analytics, Facebook Ads Manager, Google Search Console, Google Ad Manager, AdRoll, Ahrefs, SEMrush, Moz, WordPress SEO Plugins, HootSuite, LinkedIn Campaign Manager, Campaign Management, Marketing Strategy, Campaign Optimization, Facebook, Google Ads, Internet Marketing, Social Media Marketing
Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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Paid Ads Specialist - Upwork

Posted: 13 Jul 2022 11:26 AM PDT

As a Paid Media Specialist at Creative 7 Designs, Inc.  you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:

Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
Work cross-departmentally to align campaign strategies and goals across the organization
Provide ongoing actionable insights into campaign performance to relevant stakeholders
Define, measure, and evaluate relevant paid media KPIs
Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
Oversee and manage overall paid media budget
Conduct in-depth keyword and website research, ad grouping and audience targeting
Maintain knowledge of industry best practices and new technologies
Google Ads and Analytics Certification a Plus
Must be an expert in english, google ads, social media ads, etc.
Should have good copy skills and landing page development skills to guide our creative team

Hourly Range: $30.00-$50.00
Posted On: July 13, 2022 18:26 UTC
Category: Digital Marketing
Skills:Google Ads, Pay Per Click Advertising, PPC Campaign Setup & Management, Retargeting, Google Analytics, Facebook Ads Manager, Search Engine Marketing, LinkedIn Campaign Manager, SEO Audit
Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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Paid Ad Creation Specialist - Upwork

Posted: 07 Jul 2022 07:36 AM PDT

We are a marketing agency looking for a paid ad campaign creator. We are working on a new project and we need someone who is able to analyze the client's business, budget, and goals and setup an appropriate campaign in Google or Facebook that would best fit their needs.

If you are able to design effective creative and/or copy for the ads that is a major bonus and we will be able to give more work to you.

We need someone who has experience in creating profitable ad campaigns and someone who keeps up with and understands what is currently working well on Facebook and Google.

The project scope says this is a medium project which is true for the beginning but we are growing this new project and it will require many more hours as it grows.

I am happy to explain all the details of the project if you are interested.


Posted On: July 07, 2022 14:36 UTC
Category: Digital Marketing
Skills:Facebook Advertising, Copywriting, Instagram, Facebook, Google, Campaign Management, PPC Campaign Setup & Management, Google Ads, Pay Per Click Advertising, Ad Copy
Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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